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PROGRAM DESCRIPTION

Business development is not just about bringing donuts to your select employee groups or passing out your business cards during chamber meetings. Business development is about positioning your credit union as a partner with key companies in your field of membership. If you want to grow your credit union’s membership then you must stop doing the same old routine and blow the doors off business development.

As a seasoned marketing and business development executive, Taylor Wells offers information and ideas for improving your business development program.

This session covers the following:

  • Successful business development strategies
  • Partnering with existing SEGs to increase penetration levels
  • Using business services to enhance business development
  • Measuring, tracking an analyzing business development numbers
  • Business development tips and tactics

Who should attend?

  • Business development
  • Marketing
  • Operations

Meet the presenter:
Taylor Wells is Communications Director for On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Taylor has also contributed to a wide variety of regional and national professional trade journals and mass media publications and broadcasts.

Taylor is a veteran of the marketing, public relations, writing, teaching and public speaking fields with over 15 years of experience in a variety of industries. While specializing in credit unions and financial institutions, he also offers practical knowledge and insights to share from the realms of non-profit, national defense, and franchising. His scope of knowledge also covers key fields including corporate communications, social media applications for large and small businesses, business development, entrepreneurism and business start-ups.

 
Registration Investment: $195 for League Member
You must be a member of your state league to attend this presentation.
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Webinar to participate in: eTrain: Blowing the Doors Off Business Development
 
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