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Compliance for Marketing Managers
What can you say and what can’t you say in your credit union’s marketing?
Advertising requirements can be very tricky. In this session compliance expert Chris Collver provides the tools you need to understand what you need to say and when.
You’ll get the answers to these questions and much more:
- What are “trigger terms” and how do they affect the content of your marketing?
- What additional words, phrases, and information must be included in any marketing piece that advertises loan interest rates?
- What requirements does the Truth in Savings Act place on your deposit account marketing?
- Do regular mail advertising rules also affect your email campaigns?
- Are there special rules that apply to newsletters?
You will learn about these advertising rules and guidelines:
- Advertising and the NCUA official sign for federally insured credit unions
- Truth in Savings
- Truth in Lending
- Fair lending
- Website advertising
- Trigger terms
- Social media
Who should attend?
This webinar is intended for staff of federally insured credit unions that are responsible for creating or overseeing compliance for marketing and advertising programs, especially in these positions:
- Business Development
- Member Service
Meet the presenter, Chris Collver:
As Director of Compliance Services and Development Chris oversees PolicyWorks' partnership with the California, Nevada and Ohio Credit Union Leagues. He oversees the compliance services for League partners beginning June 1 including compliance inquiries and tracking and informing credit unions of regulatory changes. Chris provides a comprehensive resource of federal credit union regulations and offers training and education services to credit union professionals.
Chris has over 14 years of compliance experience and has been working in the credit union movement for over 30 years. Chris previously worked as Manager of Research & Compliance as well as Senior Regulatory and Legislative Analyst for the California and Nevada Credit Union Leagues. Chris brings extensive knowledge of laws and regulations affecting credit unions' compliance and operations. Chris most recently held the position of Vice President of Compliance and ERM at a large credit union in California where he was responsible for developing, implementing and maintaining the credit union's compliance program, encompassing BSA/AML, consumer protection laws and regulations, vendor management and fraud investigation.
$195 for League Member
|You must be a member of your state league to attend this presentation.