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What You Need to Know About Europay, MasterCard, and Visa (EMV) Chip Technology

Please note the special time for this program.

When should your credit union convert to chip-based credit and debit cards instead of the traditional magnetic stripe format?

Countries all over the world have been using Europay, MasterCard, and Visa (EMV) chip technology for years, and the USA is ready to catch up and eventually eliminate the existing magnetic stripe solution. Recent retail store data breaches have created an even stronger impetus to implement this fraud resistant format. The technology may be just what your credit union needs to reduce plastic card fraud losses. Before you decide, make sure you weigh the potential benefits and challenges of conversion, along with procedures and typical costs.

For answers to your EMV questions, don’t miss this important update on EMV technology, as Brad Trowbridge of CUSmart gives you  the facts about :

  • How EMV chip technology works
  • How much increased security you can expect
  • Adoption
  • EMV cost ambiguity
  • EMV conversion concerns
  • Solutions uniformity

Who should attend?

  • CEO
  • CFO
  • Operations
  • Risk Management
  • Information Technology

Meet the presenter, Brad Trowbridge:
With over 30 years of experience in the financial services industry, Brad Trowbridge is well versed in the areas of payment services operations, relationship management, sales, and the careful matching of solutions to client needs.

Brad is a founding shareholder of CUSmart/BankSmart and spent 13 years in the areas of direct and indirect sales, support, and installation of network products and services for the Pulse Debit Network before joining BankSmart as a consultant. He has also held sales and account manager positions with other payment services organizations.

Among his many awards and achievements, Brad has been recognized multiple times for sales leadership, achievement and customer retention. He also carries degrees in Accounting, Finance and Marketing Administration from Indiana University’s Kelley School of Business.

Registration Investment: $195 for League Member
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Webinar to participate in: eTrain: What You Need to Know About Europay, MasterCard, and Visa (EMV) Chip Technology
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