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Credit Union Differentiation

The credit union difference is well-known to people within the credit union system, but this only represents a small share of the financial services market. Credit unions’ relatively stable market share leads us to ask the following:

Why do your members do business with your credit union? Why don't non-members do business with your credit union?

This session discusses current research and innovation efforts to encourage and promote differentiation strategies for your credit union. Specific topics to be covered include product innovation, young adult outreach and corporate social responsibility (CSR) initiatives.

Who should attend?

  • Board of Directors
  • CEO
  • CFO
  • COO
  • Senior Management
  • Member Service
  • Business Development

Meet the presenter:
As Filene Research Institute’s Chief Impact Officer, Tansley Stearns moves the best of Filene’s research and innovation into action. With more than 14 years of credit union leadership experience across a variety of functional areas, she knows how to help an organization move ideas forward to drive business results. She has a passion for learning, creating, and executing.

Tansley was one of the original credit union professionals chosen to be a participant in Filene’s i3 innovation program. In her three years with i3, she worked with other credit union executives to create innovative projects including SmartScore, Decision Point, and Debt in Focus. Credit Union Times named her a Trailblazer 40 Below in 2013. In her previous roles at credit unions she was responsible for developing and implementing strategy, and leading and driving business with all frontline teams.

When not actively executing new ideas, Tansley can be found running marathons or dancing to the Dave Matthews Band with her daughter.

Registration Investment: $195 for League Member
You must be a member of your state league to attend this presentation.
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Webinar to participate in: eTrain: Credit Union Differentiation
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