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From Marketing to CEO: Your Personal Roadmap to CEO

Most professionals who become CEOs of credit unions do so through one of the more traditional disciplines, like finance or operations.  As the industry matures and gains its footing in the age of the Millennial, opportunities will arise for marketing professionals – those who arguably know the members better than anyone else in the credit union – to take the reins.

Are you ready to grab the opportunity when it’s presented to you?

Jim Kasch rose from the marketing department into leadership, and was selected by Darden Restaurants (Olive Garden, Longhorn Steakhouse, et al) to be the CEO of its start-up credit union in 2010.  In this session, Jim will define the skills and traits most boards are seeking, help you recognize your own gaps in skills, and to develop a personal roadmap for you to become the Chief Executive Officer.

Who should attend?
All credit union professionals who wish to advance their career
Meet the presenter: 
Jim Kasch has more than twenty years business experience, most of which with credit unions.  His roles have ranged from teller to CEO. In 2010, he was hired to be the Chief Executive Officer for Darden Employees Federal Credit Union (DCU), chartered to serve the more than 200,000 employees of Darden Restaurants, Inc. In six months, he and his team built a primarily virtual delivery credit union offering a full suite of products and services. 

In 2015 Jim initiated, negotiated, and executed a merger between Darden Employees Federal Credit Union and USF Federal Credit Union in Tampa, Florida.  He is now Principal at Canidae Consulting, a credit union consulting firm that specializes in member intelligence, strategic plans, Millennial growth strategies, virtual delivery, member engagement and sales training.

Registration Investment: $195 for League Members
You must be a member of your state league to attend this presentation.
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Webinar to participate in: eTrain: From Marketing to CEO: Your Personal Roadmap to CEO
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