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Best Practices for Financial Institutions on Social Media

70% of searches for new financial institutions begin online and through social media!

Social media isn’t just a “nice to have” for credit unions anymore—it’s a business imperative.  It’s also a huge opportunity for your credit union to connect with new and existing audiences and deepen relationships in a way not previously possible.

How can you get the biggest bang for your buck on social media? We’re talking audience targeting, channel selection, content relevance, advertising, ambassadors and more! Let Holly Fearing of the Filene Research Institute show you effective strategies credit unions are using to create a social media brand presence with the value and connection members crave.

Who should attend?

  • Business Development
  • Marketing
  • Sales & Lending
  • Member services
  • Information Technology
  • Operations
  • Executives and board directors

Meet the presenter:    
Holly Fearing lives and breathes social media; if you can’t find her IRL, try reaching out on Twitter, LinkedIn, Facebook or Instagram, and you’ll likely get her right away. When she’s not researching, sharing and connecting online, she’s probably working on one of her many cooperative projects.

Through the Filene Research Institute’s Social Media Advisory and QUEsocial programs, Holly helps credit unions play to their greatest strengths on social media by managing tools to engage their employees, providing training to set them up for success, and creating strategic plans that achieve their business objectives.

She currently serves as board president for Willy Street Grocery Co-op, one of the largest natural food cooperatives in the U.S.; and is a founding organizer of the Dane Cooperative Alliance, an organization in the Madison, Wisconsin area serving as a collective resource and voice for all sectors of cooperative business. She also writes for several publications and helps organize annual events with the mission of increasing awareness of the cooperative model.

Prior to working with Filene, Holly was a Digital Media Strategist for CUNA Mutual Group where she managed the company’s social media channels and was the spokesperson for all things social. Holly became a Credit Union Development Educator (DE) in 2011 and was named a Trailblazer 40 Below by the Credit Union Times in 2013. She earned a bachelors degree in Journalism and French from the University of Wisconsin-Madison.

In her free time, Holly is one of those people who enjoys long distance running. While resting her legs, she’s been known to grow a mean garden.

Registration Investment: $195 for League Members
You must be a member of your state league to attend this presentation.
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Webinar to participate in: eTrain: Best Practices for Financial Institutions on Social Media
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