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Converting Members from Savers to Borrowers

Credit unions need to book loans in order to stay in business. We know this! Many credit unions focus on acquiring new members in order to make them borrowers. That is a good strategy since credit unions always need new members. However, we also know that our existing members have loans with other financial institutions.

This highly engaging and interactive session will provide action steps and effective techniques that CUs can use right now to persuade existing members to refinance their loans with their credit union. Want to grow your CU by leaps and bounds? Come to this session to learn how to “keep it in the family” and make your existing members into borrowers.

Who should attend?

  • Member Service
  • Call Center
  • Business Development
  • Marketing
  • Branch Manager
  • Lending
  • Operations
  • Teller
  • Training

Meet the presenter: 
Sean McDonald is the President of Your Full Potential, LLC. and the founder of ABSURD! – a leadership thought system. He is an internationally regarded expert in the fields of leadership, management, business development, sales, service, marketing, productivity, profitability, and strategy.

Having addressed thousands of attendees at conferences, audiences find Sean’s presentations energetic, informative, and entertaining.  Sean works with organizations in the financial, manufacturing, retail, non-profit, and credit union industries.

Sean has written extensively on many professional and personal growth topics and his expertise has been featured in a variety of newspapers, trade magazines, and industry publications. His book, Stop Complaining! Start Growing! Lessons on Growing Your Business & Career focuses on professional and personal growth tactics.  Sean’s upcoming book, What’s In It For Me? is scheduled for publication in early 2016. He is a member of the National Speaker’s Association and the American Society for Training & Development.

Registration Investment: $195 for League Members
You must be a member of your state league to attend this presentation.
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Webinar to participate in: eTrain: Converting Members from Savers to Borrowers
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