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After attending Understanding Keyword Marketing, attendees will understand and be able to take away the following action items:

  • Measure and track the keywords your site visitors are using to find the credit union’s website
  • Build automated and complex reports in Google Analytics to understand the credit union’s website traffic
  • Continually optimize the credit union website for organic search results
  • Plan and execute a keyword marketing plan for paid advertising programs
  • Understand the difference of targeting keywords in paid advertising programs
  • Track, analyze and refine paid advertising keywords to gain the most ROI from your digital advertising

  • Marketing
  • Business Development
  • Operations
  • Lending
Registration Investment: $200 for League Member
You must be a member of your state league to attend this presentation.
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Webinar to participate in: Understanding Keyword Marketing: SEO & SEM Best Practices
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