Understanding Millennial Attitudes About Finances

Tuesday, October 24
7–8:30 am HT, 9–10:30 am AT, 10–11:30 am PT, 11 am–12:30 pm MT, 12–1:30 pm CT, 1–2:30 pm ET

Program Description

Many businesses, not just credit unions, are buzzing about the millennial/Gen Y group as their top focus. But it’s never too early to think about the Gen Z group that sits just behind them. While you’re shaping your business around millennials, why not make sure those products and delivery channels will have a shelf life for the next generation.

As always, Filene is on the case with research and real data to prepare you. By understanding what millennials look for in their financial institution and the differences they have with Gen Z, credit unions can be ahead of the game in engaging the credit union members of tomorrow.

Who should attend?
  • Business Development
  • Marketing
  • Member Service
  • Lending
  • Operations
Meet the presenter

As the Manager of the Filene Research Institute’s Cooperative Trust, Lauren Culp leads and empowers a growing community of young advocates for credit unions and cooperative finance. As the Trust continues to mature, Lauren focuses her energy facilitating young adult disruption in the cooperative financial industry in a way that invites credit union lovers of all ages to join in. A Gen Y-er herself, Lauren loves talking about Millennials, the changes they are driving in our workplace, and how to reach them.

In 2016, Lauren crashed the CUNA G.A.C., which jumpstarted her love for credit unions. Eager to get involved in shaping the future of cooperative finance, Lauren became a member of the Filene i3 Class of 2018. Prior to her role at Filene, Lauren spent five years at True North FCU in Juneau. Most recently, Lauren worked in business lending focusing on developing community relationships and meeting the needs of small business owners while driving efficiency and accuracy in the back-office.

Registration Investment: $195 for League Member
(You must be a member of your state league to attend this presentation.)

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