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eTrain: Extreme Marketing Makeover
Newsletters. Inserts. Brochures. Direct Mail. That’s all that is involved in credit union marketing. NOT!
It’s time to leave 1997 marketing plans in the past. For many credit unions it’s time for an extreme marketing makeover. IM. Live chat. Text alerts. Social networking. Viral marketing. Blogs. Podcasting. These are the new tools credit unions must use to reach their members.
This session covers:
- Emerging marketing technologies
- Benefits and best practices
- Stretching your existing marketing budget
- Using public relations to enhance marketing
As a marketing executive and author, Mark Arnold provides thoughtful insights for credit unions to improve their marketing strategies and tactics.
Who Should Attend?
Credit union staff that plan or promote business development, especially in these positions:
- Business Development
- Member Service
- Branch Manager
Meet the presenter, Mark Arnold:
Mark Arnold, CCUE, is an acclaimed speaker, brand expert, and strategic planner. With over 20 years of experience in the financial services industry, his breadth of knowledge covers areas such as marketing, business development, human resources, training, and sales. He is also president of On the Mark Strategies, a consulting firm that helps “mark organizations for success” by partnering with them to help achieve their desired strategic goals through strategic planning, brand planning, leadership/management training, marketing planning, and staff training.
Before founding On the Mark Strategies, Mark served as senior vice president for Neighborhood Credit Union in Dallas, TX where he oversaw and planned strategies for multiple departments. He has also worked as communications manager for the Texas Credit Union League (TCUL) and in several positions at Community Credit Union. Mark is the author of multiple books, including Think Huge: Elevating Your Life and Your Business, My Best Service Ever and Marketing Across the Generations: Gen. X. Mark is also a contributing author for the Credit Union National Association’s Environmental Scan.
Credit union professionals with responsibility for growing product penetration and membership, especially in these departments:
• Business Development
• Public Relations
• Community Outreach
||Power Learner Passport - (click for details)
first class ticket to Internet training, eTrain is designed
just for credit unions. You and your staff dont even
have to leave your office; the training comes to you! An
Internet connection and a separate phone line is all you
eTrain Webinars are a convenient and cost effective way of bringing quality education to your credit union. The PowerPoint slides are delivered through the Internet, and the audio portion of the program is delivered through your computer or a separate phone line.
eTrains Webinar Series: Quality education brought
to your credit union at a low cost.
Want to know more about all the upcoming eTrain webinars?
Just call the League at (800) 472-1702, option 2.
ARCHIVED WEBINAR PURCHASING REQUEST
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