Education & Training Services

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PROGRAM DESCRIPTION
eTrain: Mobile Marketing is More Than a Text Message

When you hear the term “mobile marketing,” what do you think of?

Most people seem to equate mobile marketing with text messaging. While that is certainly one component of mobile marketing, there is more to it than that—much more. Although mobile marketing is still evolving, there are many facets to its use.

In this program, award-winning credit union marketing expert Mark Arnold will discuss some of those possibilities, including:

  • Technology strategies and trends
  • Emerging technologies
  • Location-based targeting (geolocation)
  • Mobile websites
  • Mobile phone apps
  • Benefits and best practices
  • Implementation tactics

Studies show that mobile marketing is the fastest, cheapest, easiest, and most effective way to connect with your members. Clearly, credit unions will have to adopt some type of mobile marketing strategy to stay competitive in the financial service arena.

Meet the presenter, Mark Arnold: Mark Arnold, CCUE, is an acclaimed speaker, brand expert, and strategic planner with over 20 years of experience in the financial credit union marketing, business development, human resources, training, and sales. He is also president of On the Mark Strategies, a consulting firm that helps credit unions achieve their desired strategic goals through strategic planning, brand planning, leadership/management training, marketing planning, and staff training.

Before founding On the Mark Strategies, Mark served as senior vice president for Neighborhood Credit Union in Dallas, TX where he oversaw and planned strategies for multiple departments. He has also worked as communications manager for the Texas Credit Union League (TCUL) and in several positions at Community Credit Union. Mark is the author of multiple books, including Think Huge: Elevating Your Life and Your Business, My Best Service Ever and Marketing Across the Generations: Gen. X. Mark is also a contributing author for the Credit Union National Association’s Environmental Scan.

Who should attend?
Credit union professionals who are responsible for the policy or practice of membership development, especially in these positions:

  • Business Development
  • Marketing
  • Information Technology
  • Operations
  • Member Service
  • Training & Development
Registration Investment: Power Learner Passport - (click for details)
$189 League members ARCHIVE
$299 Non-League members ARCHIVE
   


Your first class ticket to Internet training, eTrain is designed just for credit unions. You and your staff don’t even have to leave your office; the training comes to you! An Internet connection and a separate phone line is all you need!

eTrain Webinars are a convenient and cost effective way of bringing quality education to your credit union. The PowerPoint slides are delivered through the Internet, and the audio portion of the program is delivered through your computer or a separate phone line.

eTrain’s Webinar Series: Quality education brought to your credit union at a low cost.

Want to know more about all the upcoming eTrain webinars?
Just call the League at (800) 472-1702, option 2.

   

ARCHIVED WEBINAR PURCHASING REQUEST
You are registering for an archived audio/visual presentation. Simply complete the registration information below and submit. Please make sure all of your information is complete and accurate. You will receive a confirmation email letting you know that your registration has successfully been submitted.

Your program’s link and handout will be emailed to the email address on your registration within two (2) business days after we receive your registration. You may view the archive as many times as you want for 60 days after you receive the program link.

Please remember that webinars are sold per Internet/phone connection. Unauthorized distribution of links and passwords may result in additional costs per connection.