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PROGRAM DESCRIPTION
eTrain: Hispanic Opportunity Report - Nevada

The Hispanic Market – From an Opportunity to a Necessity.
The Hispanic community represents the largest, fastest growing, youngest, and most underserved market in the United States. Yet, many credit Unions in Nevada find themselves wondering what to do, how to do it or how to improve upon the actions they have already taken to make their organizations the financial institution of choice among Hispanics. This webinar will provide actionable information on how to simplify the complexities associated with Hispanic growth strategies and how to turn this profitable opportunity into a tangible reality for your credit union. At the end of the session, participants will:

  • Have a clear understanding of the demographic profile of the Hispanic/Latino market in Nevada
  • Learn which credit unions are best positioned to serve the Hispanic/Latino market
  • Discover the truth about common misconceptions stopping many CU’s from pursuing this opportunity.
  • Understand how to avoid common mistakes responsible for thousands of dollars in wasted resources.
  • Explore strategies to develop a sustainable Hispanic growth program.  
  • Hear the experience of a peer credit union that has a Hispanic growth program.

This program is free to Applied Research Institute (ARI) member credit unions, and $50 for all others.

Meet the presenters, Miriam De Dios:
Miriam De Dios, a native of Jalisco, Mexico, is CEO of Coopera. Coopera was founded by the late Warren Morrow, a native of Mexico City, who’s passion and drive to provide dignified financial services to underserved Hispanics made Coopera the successful entity it is today. Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is a strategic alliance partner of the Credit Union National Association. Coopera helps credit unions throughout the country grow by reaching and serving Hispanics, while building financial wealth within the Hispanic community.

As CEO, Miriam promotes Coopera’s Approach to serving Hispanics throughout the credit union industry. This comprehensive approach has helped credit unions and credit union industry organizations position themselves for long-term growth by serving Hispanics. The idea of a “double bottom line,” where sustainable growth strategies are synonymous with social value is central to Coopera’s mission of partnering with people, businesses, and communities.

Meet the presenters, Gustavo Grüber:
Gustavo Grüber, a native of Caracas, Venezuela, is Vice President of Coopera. As Vice President, Grüber leads Coopera’s business development and sales strategies, brand awareness, product presence and revenue generation for all company products in partnership with Coopera’s CEO.

Grüber is a native of Caracas, Venezuela with more than 20 years of experience as a multicultural marketing thought leader. He has held key leadership positions in marketing, business development and operations at RR Donnelley/Banta, PSA Directo, Russ Reid, Hispanic Direct and Alaniz. In these roles, he helped Fortune 1000 companies and nonprofit organizations gain a better understanding of the Hispanic market to achieve various acquisition, retention and renewal goals for this important segment of the population.

   
Registration Investment: Power Learner Passport - (click for details)
$50 for All Others
   


Your first class ticket to Internet training, eTrain is designed just for credit unions. You and your staff don’t even have to leave your office; the training comes to you! An Internet connection and a separate phone line is all you need!

eTrain Webinars are a convenient and cost effective way of bringing quality education to your credit union. The PowerPoint slides are delivered through the Internet, and the audio portion of the program is delivered through your computer or a separate phone line.

eTrain’s Webinar Series: Quality education brought to your credit union at a low cost.

Want to know more about all the upcoming eTrain webinars?
Just call the League at (800) 472-1702, option 2.

   

ARCHIVED WEBINAR PURCHASING REQUEST
You are registering for an archived audio/visual presentation. Simply complete the registration information below and submit. Please make sure all of your information is complete and accurate. You will receive a confirmation email letting you know that your registration has successfully been submitted.

Your program’s link and handout will be emailed to the email address on your registration within two (2) business days after we receive your registration. You may view the archive as many times as you want for 60 days after you receive the program link.

Please remember that webinars are sold per Internet/phone connection. Unauthorized distribution of links and passwords may result in additional costs per connection.