eTrain: Increasing Member Retention

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Members come and members go. But what if they stayed?

Many credit unions today face a “back door” problem. For every one member they bring in the front door they lose one out the back. Because everyone wants your members, you must fight to keep them loyal to the credit union.  Your credit union can achieve great growth success not just by member acquisition, but also with member retention.

This session covers:

  • Member retention overview
  • Deepening relationships with your new and current members
  • Components for a successful retention strategy
  • Tactics for increasing member retention

As a marketing executive and author, Arnold provides thoughtful insights for credit unions to improve how they penetrate their existing membership base.

Who Should Attend?
Credit union professionals who create or oversee member sales or services, especially in these departments:

  • Member Service
  • Business Development
  • Operations
  • Lending
  • Branch Management
  • Training

Meet the presenter, Mark Arnold:
Mark Arnold, CCUE, is an acclaimed speaker, brand expert, and strategic planner. With over 20 years of experience in the financial services industry, his breadth of knowledge covers areas such as marketing, business development, human resources, training, and sales. He is also president of On the Mark Strategies, a consulting firm that helps “mark organizations for success” by partnering with them to help achieve their desired strategic goals through  strategic planning, brand planning, leadership/management training, marketing planning, and staff training.

Before founding On the Mark Strategies, Mark served as senior vice president for Neighborhood Credit Union in Dallas, TX where he oversaw and planned strategies for multiple departments. He has also worked as communications manager for the Texas Credit Union League (TCUL) and in several positions at Community Credit Union. Mark is the author of multiple books, including Think Huge: Elevating Your Life and Your Business, My Best Service Ever and Marketing Across the Generations: Gen. X. Mark is also a contributing author for the Credit Union National Association’s Environmental Scan.

Who Should Attend?

• Member Service Managers & Supervisors • Business Development • Operations Professionals • Lending Profressionals • Branch Management Professionals • Trainers
Program length 90 Minutes

Registration Investment

Power Learner Passport - (click for details)

Your first class ticket to Internet training, eTrain is designed just for credit unions. You and your staff don’t even have to leave your office; the training comes to you! An Internet connection and a separate phone line is all you need!

eTrain Webinars are a convenient and cost effective way of bringing quality education to your credit union. The PowerPoint slides are delivered through the Internet, and the audio portion of the program is delivered through your computer or a separate phone line.

eTrain’s Webinar Series: Quality education brought to your credit union at a low cost.

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