PROGRAM DESCRIPTION
eTrain: Three Reasons Credit Unions Should Still Have SEGs
 
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In the past several years, many credit unions have converted to community charters, abandoning at the same time their Select Employee Group (SEG) or business development efforts. One of the trends has been “bye-bye business development, hello community marketing.”

Maybe it’s time to reverse that trend.

According to award-winning credit union marketing expert Mark Arnold, a community charter should be your catalyst for expanding SEG marketing, not your reason for abandoning it. In this program, Mr. Arnold will explain why it’s a mistake for any credit union to write-off SEG relationships. He will explore these three reasons why:

  • Personal Relationships — building partnerships in your community
  • Building Momentum — the value of word-of-mouth advertising
  • Product Development — partnering on SEG-specific services

Mr. Arnold will also discuss practical tips and tactics for credit unions to penetrate their SEGs. 

 

Who should attend?
Credit union professionals who are responsible for the policy or practice of membership development, especially in these positions:

  • Business Development
  • Marketing
  • CEO
  • Operations
  • Member Service
  • Training & Development
Registration Investment: Power Learner Passport - (click for details)
   


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