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According to award-winning credit union marketing expert Mark Arnold, a community charter should be your catalyst for expanding SEG marketing, not your reason for abandoning it. In this program, Mr. Arnold will explain why it’s a mistake for any credit union to write-off SEG relationships.
In the past several years, many credit unions have converted to community charters, abandoning at the same time their Select Employee Group (SEG) or business development efforts. One of the trends has been “bye-bye business development, hello community marketing.”
Maybe it’s time to reverse that trend.
According to award-winning credit union marketing expert Mark Arnold, a community charter should be your catalyst for expanding SEG marketing, not your reason for abandoning it. In this program, Mr. Arnold will explain why it’s a mistake for any credit union to write-off SEG relationships. He will explore these three reasons why:
Mr. Arnold will also discuss practical tips and tactics for credit unions to penetrate their SEGs.
Who should attend?
Credit union professionals who are responsible for the policy or practice of membership development, especially in these positions:
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