PROGRAM DESCRIPTION

eTrain: Three Reasons Credit Unions Should Still Have SEGs

 
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According to award-winning credit union marketing expert Mark Arnold, a community charter should be your catalyst for expanding SEG marketing, not your reason for abandoning it. In this program, Mr. Arnold will explain why it’s a mistake for any credit union to write-off SEG relationships.

In the past several years, many credit unions have converted to community charters, abandoning at the same time their Select Employee Group (SEG) or business development efforts. One of the trends has been “bye-bye business development, hello community marketing.”

Maybe it’s time to reverse that trend.

According to award-winning credit union marketing expert Mark Arnold, a community charter should be your catalyst for expanding SEG marketing, not your reason for abandoning it. In this program, Mr. Arnold will explain why it’s a mistake for any credit union to write-off SEG relationships. He will explore these three reasons why:

  • Personal Relationships — building partnerships in your community
  • Building Momentum — the value of word-of-mouth advertising
  • Product Development — partnering on SEG-specific services

Mr. Arnold will also discuss practical tips and tactics for credit unions to penetrate their SEGs. 

Who Should Attend?

Who should attend?
Credit union professionals who are responsible for the policy or practice of membership development, especially in these positions:

  • Business Development
  • Marketing
  • CEO
  • Operations
  • Member Service
  • Training & Development
 

Registration Investment

Power Learner Passport - (click for details)
   


Your first class ticket to Internet training, eTrain is designed just for credit unions. You and your staff don’t even have to leave your office; the training comes to you! An Internet connection and a separate phone line is all you need!

eTrain Webinars are a convenient and cost effective way of bringing quality education to your credit union. The PowerPoint slides are delivered through the Internet, and the audio portion of the program is delivered through your computer or a separate phone line.

eTrain’s Webinar Series: Quality education brought to your credit union at a low cost.

Want to know more about all the upcoming eTrain webinars?
Just contact the League at registrations@ccul.org

   

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