PROGRAM DESCRIPTION
eTrain: Mobile Marketing is More Than a Text Message
 
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When you hear the term “mobile marketing,” what do you think of?

Most people seem to equate mobile marketing with text messaging. While that is certainly one component of mobile marketing, there is more to it than that—much more. Although mobile marketing is still evolving, there are many facets to its use.

In this program, award-winning credit union marketing expert Mark Arnold will discuss some of those possibilities, including:

  • Technology strategies and trends
  • Emerging technologies
  • Location-based targeting (geolocation)
  • Mobile websites
  • Mobile phone apps
  • Benefits and best practices
  • Implementation tactics

Studies show that mobile marketing is the fastest, cheapest, easiest, and most effective way to connect with your members. Clearly, credit unions will have to adopt some type of mobile marketing strategy to stay competitive in the financial service arena.

 

Who should attend?
Credit union professionals who are responsible for the policy or practice of membership development, especially in these positions:

  • Business Development
  • Marketing
  • Information Technology
  • Operations
  • Member Service
  • Training & Development
Registration Investment: Power Learner Passport - (click for details)
   


Your first class ticket to Internet training, eTrain is designed just for credit unions. You and your staff don’t even have to leave your office; the training comes to you! An Internet connection and a separate phone line is all you need!

eTrain Webinars are a convenient and cost effective way of bringing quality education to your credit union. The PowerPoint slides are delivered through the Internet, and the audio portion of the program is delivered through your computer or a separate phone line.

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